Sue Baggott
Founder, President
Power Within Consulting works closely with clients to accelerate their success by delivering highly impactful, insight-driven business and innovation strategies.
The driving principle behind our approach is simple: that the power necessary for meaningful game-changing innovations, smart strategies and highly-capable organizations lies hidden within … the hearts and minds of our consumers, customers, employees or stakeholders.
Power Within Consulting believes that deep, holistic understanding is the key to driving human-centered innovation. Our approaches are specifically designed to enable each client to uncover those unique, hidden insights which can lead to powerful business and organizational breakthroughs.
Our methods incorporate the best elements of design thinking, behavioral science, consumer psychology and lean innovation.
Services
Power Within offers a range of tailored services depending on the specific needs of the client.
Work frequently begins with Deep Insight Discovery which then informs development of overall strategic priorities and/or specific innovation programs.
Deep Insight Discovery
Reveal the power of deep, meaningful customer insights to propel business success.
Leveraging a range of qualitative and quantitative tools and approaches, Power Within helps reveal previously undiscovered deep consumer, customer or employee insights through creative market research approaches.
Methods include: life-centered, in-depth interviewing techniques; ethnographic & observational research; data mining; and many more.
Outputs from this stage may include: customer experience models, journey maps, value proposition models, insight translations to design and/or technical requirements, etc. to help organizations capture key insights and knowledge to inform strategy and/or innovation.
Insight-Catalyzed Innovation
Build your organization’s capability to deliver breakthrough, human-centric innovation.
Leveraging deep insights as a catalyst to generate transformational innovations and new business growth opportunities.
Methods include: life-centered, in-depth interviewing techniques; ethnographic & observational research; and more.
Key work includes: strategy development, concept development, branding & marketing, segmentation, new product/package/service design & development and impactful organizational interventions.
Strategy Facilitation
Build your organization’s capability to deliver breakthrough, human-centric innovation.
Leveraging deep insights as a catalyst to generate transformational innovations and new business growth opportunities.
Methods include: life-centered, in-depth interviewing techniques; ethnographic & observational research; and more.
Key work includes: strategy development, concept development, branding & marketing, segmentation, new product/package/service design & development and impactful organizational interventions.
Speaking and Training
Align your organization around a powerful, effective strategy to successfully achieve your mission and vision.
A full range of educational, training and speaking offerings. Engagements may include one-time presentations or keynotes, all the way to multi-day training programs on the concepts and practices of customer-centric, holistic innovation.
“Every human is driven by a set of values, aspirations and beliefs accompanied by a series of functional, emotional and life needs. Understanding the relationships between these drivers is critical to creating meaningful, valuable breakthrough innovations.”
“My passion is to help clients learn to uncover the deep, powerful, unique insights required accelerate their success. I love those “ahha” moments when clients realize a new depth of understanding that will catalyze higher levels of business or personal growth.”
Contact us for a free consultation about how we might assist you.
